Whim Dating App Evaluation in 2020: Attributes, Advantages, Disadvantages

Internet dating is a-two and
a half billion dollar industry into the U.S. by yourself.

Like web site internet dating sites in the beginning, dating applications have actually altered the way in which folks link and meet. Whim matchmaking app is changing the market further by targeting acquiring visitors to connect in actuality immediately.

Message-centric software dating
is actually a design that has been around because the 1990s, but it could be discouraging with
most of the swiping and texting. Different programs utilize a search and information function, but
Whim doesn’t enable texting. Whim is focused on “dating, perhaps not texting”; they
move the chase to create actual times.

Whim dates occur predicated on
who you fit with, when you’re readily available and for which you are living (to be able to

Whim provides a platform
for a very beneficial plus efficient option to assist men and women link in actuality.
They eradicate the disappointment of unnecessary messaging and send consumers on
real-life times rather.

Continue reading to learn more
about the history of Whim and how it really works.

Whim Dating software Review

What The Statistics Say

When potentials get matched and send communications, research shows that an enormous eighty % of matchmaking app communications never have answered to.

Ninety % of matches
cannot get to an authentic one night freind on one day, therefore only around 10 % of
suits embark on real-life dates.

Discover, an average of,
twelve times of chatting before actual times happen.

Whim states that seventy
percent of matches via their particular app end in traditional relationship.

Whim users are six times
very likely to hook up compared to those on some other online dating apps.


Whim was based by Eve
Peters, a former manager at OkCupid Labs, in 2014. Located in San Francisco Bay Area,
the company was actually supported by 500 Startups. They elevated hundreds of thousands of
dollars through crowdfunding, in addition to item ended up being tested, and many analysis
moved into the building.

Peters conceptualized Whim
whenever she noticed disappointed daters undertaking lots of work swiping and messaging,
prior to one on one meetings. Then, after every one of the texting, expectations
wouldn’t fit real life, and daters would feel disappointed.

Whim launched in San
Francisco in 2015 and soon after in New York, but is now available in the
U.S., where they will have many productive members month-to-month.

The way it operates

whenever Whim people enroll, they need to finish a thorough profile and complete info like their opinions on life, character qualities, and behaviors. Normally, they even choose their preferred characteristics in a prospective companion.

Users choose if they’re
readily available for real-life dates and finish an access journal the week
ahead of time. This data feeds within their pc software, and Whim’s program shortlists
prospective lovers.

Users after that decide exactly who
that they like from the shortlisted customers, and those who consent next have actually their unique
diaries checked for a readily available day meet up with. Users tend to be sent the profile of
their potential day for them to see exactly who they shall be fulfilling, their particular contact number,
and the chosen community place place is actually arranged.

Suggestions are formulated
for certain taverns, restaurants, or cafes positioned as equally remote to one another
as it can. Alerts tend to be sent via book, so it is extremely convenient.

Users have to be able to
phone call or message each other to ensure the conference. However, Whim encourages
folks not to ever speak at size and instead wait for genuine time to make it to
understand the other person.

Daters can decide whether
they wish to offer opinions on the date afterwards, rating “ugh,” “ok,” “good,”
or “great.” They may be able also report unsuitable conduct or they never ever
connected. Whim uses this data to produce an improved degree of solution to its

Design & protection

The application can be obtained on apple’s ios, and further financing will impact whether or not it are supplied on Android or desktop.

The design and concept tend to be
simple and elegant in turquoise and white tones. Making use of the application will be easy to
get, in addition to free variation gives people a fantastic opportunity to try it all out.
Updating at a later date is straightforward.

Whim feels that
technologies can there be to guide real contacts and never change them.

Safety is the best
concern when considering satisfying complete strangers, and Whim helps make an effective energy to vet
all members. They supposedly hand check each new profile assure they satisfy
credibility and safety requirements.


  • The focus is on genuine relationship in place of just
    on-line chatting.
  • Makes conference folks an even more personal and authentic
  • There’s a totally free version.
  • They do a lot of the time and effort and arrange the
    some time and place of the conference point.
  • Units you on face-to-face times in just several
    simple actions.


  • Challenging to know which times you will be free of charge for
  • Only available on apple’s ios, maybe not Android os or desktop.

Paid vs. 100 % free Membership Options

When you download the Whim
app, it’s complimentary; but advanced having to pay members gain access to extra features.

The complimentary adaptation gets the
formula install times for people, in addition to premium variation permits
people to set up their very own times although their unique offered times or occasions do not
match at the outset.

The no-cost adaptation is great
adequate, but the advanced just prices $19.99 per month, therefore is extremely inexpensive.


Many reasons exist to
like Whim internet dating application.

Leaving online
talk and unnecessary discussions that lead to absolutely nothing creates a
nourishing change.

No significant work requirements
becoming accomplished, there’s little build-up, and people may be on times as soon as a
match is available.

There is no much longer a necessity
for continuous swiping and messaging, while the app eradicates those people that might-be
on dating sites just for messaging, that may, therefore, weed out the
Whim offers this excellent solution to bring back
social connections and shapes the text of partners with a live
big date. In their own terms, they want “magic, perhaps not messaging.”

How to continue fancy Alive: Doc appreciate Has 50+ several years of Experience providing union guidance to Males

The Short Version: Doc enjoy, a relationship mentor with more than five decades of experience, advises men on which to-do (and just what not to ever do) keeping a female in love for a long time. He came up with “the computer” and “The Mastery Series” to teach guys simple tips to live out the word “Pleased girlfriend, happy life.” His education resources get beyond just getting a night out together and tackle the greater number of lasting issue of rewarding your spouse through your relationship. In his radio show, podcast, book, and blog, the guy advises good ways, sincere perceptions, and continual passion since secrets to a woman’s cardiovascular system.


In 2011, a Colorado one called Blake had confidence, apperance, and a Golden Retriever, but exactly what he didn’t have was you to definitely discuss their life with. To jump-start their love life, he ordered a manuscript called “The System,” authored by one of is own favorite bloggers and radio hosts, Doc adore.

“After years of unsuccessful interactions, heartbreak, wasted time, cash, and emotion, I put my pride apart and discovered I had to develop real assistance,” Blake mentioned. “Your book and radio demonstrates altered my life.”

The machine instructed him self-discipline, then when the guy came across a striking lady at the youthful person party at his church, the guy realized how to overcome this lady. The guy asked their on her quantity, waited 7 days, following questioned the lady aside. As opposed to barrage the woman with texts between times, he gave her room and added some puzzle towards the commitment.

Using their some time showing restraint, the guy don’t say the “L-word” until the guy proposed to their, making the woman esteem and devotion.

“owing to ‘The program,’ I found the love of my life,” he mentioned. “I may have already been able to find her, but we never ever would-have-been able to keep their without you.”

Relationship advisor Doc adore gets a large number of these “you changed living” characters each month. When we spoke with him, he raised these pages of success stories with satisfaction. “it’s this that i really do for men,” he stated. “we train these to approach and deal with connections properly keeping a woman crazy about them.”

Since 1965, Doc appreciation Has examined precisely why Women keep Relationships

At my cousin’s marriage, dad endured to dole completely some sage guidance. He thoughtfully summed up his very own 35 numerous years of relationship experience with a perceived cliché term: “Happy partner, happy existence.” Some chuckles emerged inside space, but my father failed to waver. “this is the trick, child. You’ll see.”

On the surface, my father’s words sounded like an antiquated notion. However, it turns out there’s study giving support to the proven fact that the spouse’s glee is more important to the husband’s pleasure compared to some other means around.

“the lady sets the tone at home,” stated Doc appreciation, an union specialist who’s already been using the services of men since 1965 and contains seen this trend firsthand. “If the mom is actually happy, the kids are content, canine is delighted, together with partner is delighted.”

Thirty-five years back, the guy started specifically looking at precisely why ladies divorced males. The guy planned to determine if there was some large error this option had been making. After choosing more than 10,000 females about their desires and requires, the guy noticed a pattern appearing.

“the majority of the male is clueless,” he informed united states. “they don’t really know very well what to state or exactly what not to say.”

In January 2000, he began creating a web log that posts every Wednesday to remind males to not simply take their particular spouses as a given. Doc adore is actually devoted in the objective — in over 16 numerous years of operating a blog, he is never ever skipped a Wednesday.

From Acquiring the woman Number to reducing Divorce: The System™ Tells Men how you can Kindly a Soul Mate

Doc Love is actually troubled by an internet dating tradition that leads to ladies initiating 70per cent of the divorces when you look at the U.S. He put themselves the challenging job of switching these figures around by training guys on precisely how to preserve committed connections throughout the years.

“I’m an inventor of what is called ‘The program,'” the guy mentioned, “which teaches guys what to do appropriate. If a man really does every little thing correct, she’ll hold him around.”

Whether it is obtaining indicators, being positive without bragging, or discovering the woman genuine plan, Doc appreciation stresses the proper conduct for acquiring a long-term commitment. “the computer” is present as a hardcover book, electronic book, and audiobook, plus readers get an Interview CD and Speech CD incorporated at no cost.

Although “the device” just prices $99, the Doc assures visitors will believe it is well worth a hundred occasions that amount — or they may be able send it straight back for a full refund. He said his book provides a less a-1per cent return price.

Doc Love offers numerous learning methods for males. Their Mastery Series supplies follow-up guidance posts to check the man’s knowledge about relationships.

“In a short time, You will find discovered plenty,” stated Phil, a devoted follower of Doc like’s teachings, “and that I realize having Doc as my instructor and buddy simply imply even more development for my personal potential years into the future.”

Doc prefer loves hearing towards changes of males whom make use of the System. The guy sees his role as a corrector of matchmaking and marriage errors. “lots of men have no idea how to approach relationships and manage them effectively,” he informed us. “You have to continuously offer your wife love and romance, only a little bit each day, so that the lady understand you probably appreciate the lady.”

Their Radio Show Encourages mastering your mind of one’s Date

Doc Love’s Dating Women Radio program solutions genuine men’s questions regarding dating and connections. Callers find tips on many techniques from how to provide to pay for a date to how-to please an important some other. Using the radio tv show to give cerdibility to their materials, Doc like says to their audience straight up whatever’re undertaking correct or incorrect.

The guy gave a typical example of straightforward motion that will go a long way. While your lover is cleansing the bathroom, increase to this lady and kiss this lady, claiming, “Honey, you are the most wonderful dishwasher on earth.” (And maybe you can supply to complete up the dishes as long as you’re at it!) Finding the time to show you care is truly going to make a difference inside connection.

“If she falls out of really love, it really is never the woman’s error,” Doc fancy told united states. “intimate love is actually conditional, which means you’ve reached keep the woman delighted.”

He deals with a wide variety of significant subject areas on his program. One of his preferred radio portions condemned residential punishment after a caller asked about striking a lady because she cheated on him. Possible catch an excerpt of Doc fancy’s feedback below:

Doc prefer knows the importance of picking Ms. Appropriate and then managing her right. Their G-rated radio tv show pushes males to become their utmost selves so that they’re worth a woman’s love.

“It’s not possible to hold the girl on appearance alone,” the guy said. “you really need to have character as well.”

His information helps men with all facets of their particular resides. Scott, age 59, wrote to Doc want to thank him for giving him the inspiration to avoid ingesting, drop 40 weight, and entice the love of their existence. “Your guidance is on point,” he penned. “today I’ve been joyfully married for three years, and we listen into your radio program collectively. Cheers!”

With Respect & Class: Doc appreciation Guides Men towards appreciate That Lasts

For over 50 years, Doc enjoy provides demonstrably communicated exactly what guys is capable of doing in order to make a commitment endure for lifelong of pleasure. “once you get hitched, that is only the start,” he stated with a chuckle.

Throughout their very long career, Doc admiration features heard many coming in contact with stories from audience and audience like Blake that happen to be focused on getting the very best spouse they can be. The men which write-in typically state they will have implemented the Doc’s guidance — whether on his blog site, podcast, radio tv series, or publication — and also have preserved healthier connections as a result of it.

Doc appreciation expectations to encourage many others life-changing stories while he continues dispersing their information of love, regard, and dedication to males every-where.

“Offer her ways, show course, maintain the conversation uplifting and good,” the guy said, “and over the longterm, you will definately get back admiration, passion, and love.”


The Herbal People Association: A Grassroots Nonprofit Unites Health-Conscious Folks In one common Reason

The small Version: centered on bringing fairness to your meals sector, the herbal people Association provides established numerous strategies to force huge companies and governments to compliment healthier, natural, and lasting services plans. The nonprofit is a staunch supporter for buyers and feels inside individuals to digest healthful, fair-trade ingredients free of air-borne pollutants and other harmful chemicals. Should you give consideration to yourself a food revolutionary — or if you simply want to learn more about that which you input your system — you can easily brush through the web site’s no-cost sources in order to find a sugar momma chances to take action and impact change. OCA additionally hosts a lot of community-driven events, including protests, classes, and seminars, to assist interested people network with activists, environmentalists, and organic people who display usual beliefs and goals. Can be done the part to boost the meal market and fulfill lots of enthusiastic individuals by getting a working person in the herbal people Association.


On a saturday evening years straight back, certainly my university roommates came house from a date too early (confident it was within one hour flat), therefore I had gotten the actual bathtub of cookie money we held for these types of emergencies and asked exactly what’d happened.

She covered her face together hands and mentioned, “i cannot date animal meat eaters.”

It turned out her big date hadn’t understood she had been vegan and picked a restaurant that had not too many meatless and cheeseless options on their menu. Instead of being gentlemanly and apologetic about any of it, the woman go out had tried to dispute the woman from the woman belief that consuming pet byproducts is actually morally wrong. She’d borne this punishing conversational subject alone for 30 minutes following faked a stomach ache so she could leave the lady rude big date along with her half-eaten salad prior to the evening had gotten any even worse.

The truth is my personal roommate didn’t choose go vegan on a lark, and she certainly doesn’t get it done because she loves ingesting tofu stir fry a lot more than mac ‘n’ cheese. She’s got strong issues about the meal business’s methods and utilizes the woman food selections as a protest against the suffering and dishonesty she views into the system.

When you are that passionate about a problem, you cannot date someone that does not get it or doesn’t admire your own views. Everything we placed on our very own plates is a controversial issue in the US, and it’s perhaps not a debate you wish to have on a supposedly enchanting night out. However, any time you help healthful natural lifestyle, you might end up when you look at the minority in many social circumstances — however inside the Organic Consumers Association, a prominent advocacy group based in Finland, Minnesota.

This nonprofit empowers United states customers being more conscious of what is actually from inside the food they take in and to suggest for environmentally sustainable and pollutant-free farming policies. The activists at OCA tirelessly reception governmental authorities to hold huge corporations answerable and drive for plan reforms required to the health and welfare from the majority of folks.

By getting involved with the grassroots organization, health-conscious and socially liable individuals will find solidarity and assistance in an international area of organic customers.

Committed foods Revolutionaries Work to Enact Change

Food activists Ronnie Cummins and Rose Welch created the natural Consumers Association in 1998 to stress the usa division of Agriculture to deny negative legislation changes to natural food creation. The questionable suggestion could have permitted universal engineering, irradiation, and harmful sewage sludge within the production of organically grown foods. OCA discovered that unacceptable and talked contrary to the proposed plan.

In cooperation together with other green businesses, OCA launched the protect Organic criteria Campaign and mobilized thousands of consumers across the nation. This substantial wave of public outcry placed massive stress on federal government officials to preserve its strict natural requirements and reject any offer that will weaken the concept of the word “organic.”

The prosperity of that very first grassroots strategy triggered hundreds of similar jobs and protests, all aimed toward putting some food sector much more transparent, beneficial, lasting, and advantageous to consumers.

Now, OCA will be the just me company focused entirely on marketing the interests of an estimated 50 million socially responsible buyers of natural basic products. Its motto is “campaigning for wellness, fairness, durability, serenity, and democracy.” If those appear to be beliefs you could get behind, you could get involved by following the newsletter and keeping an eye fixed out for chances to petition, lobby, and volunteer for an effective reason.

Whether you worry about food security or global warming, you will discover many folks at OCA who believe as firmly as you would and therefore are working hard adjust the usa farming system your great of all.

Community Events Turn people towards Activists

OCA supporters on the behalf of natural customers, and, across the decades, its promotions are making a bearing on businesses and governing bodies around the world. The fast stance on agricultural dilemmas keeps men and women honest and elevates awareness about important subject areas for consumer health.

According to the internet site, “OCA’s primary approach will be work at national and international campaigns promoting health, fairness, and durability that incorporate community training, industry stress, news work, litigation, and grassroots lobbying.”

If this appears right up the alley, signing up for OCA was a powerful way to help a worthy reason while meeting people who share similar organic principles and activist inclinations. OCA’s events page allows users know when and where to volunteer, march, or donate to neighborhood promotions. The occasions range in proportions, from large meetings to romantic workshops, but they all supply special possibilities to socialize with local farmers, grassroots activists, and organic buyers all over the country.

Look for a lot more about OCA’s strategies on the internet and discover a cause that speaks your heart. From preserving the bees to clearing up the cosmetics market, OCA has actually wide-ranging interests in something that shields the fitness of buyers also the atmosphere.

Any person hungry for change should see OCA’s website and acquire associated with its advertisments to advertise comfort, justice, democracy, and wellness. Many impassioned organic buyers came collectively by way of OCA’s relentless outreach and lobbying initiatives.

Free Online Resources Bring Awareness from the Issues

Education is an important component of just what OCA does on a day-to-day foundation. People only value issues they understand pertaining to, so the site really does their better to shine a light on little-known or largely misinterpreted subject areas undermining the health of US people.

Daily, the OCA web log articles hot-off-the-presses updates about important agricultural problems. If a politician suggests a bill that would harm organic agriculture, you are going to read about. If a big-name brand name can make false claims about their 100 % natural ingredients, you can petition against it. The blog acts as a news socket as well as a platform for weight. At the conclusion of most posts, you’ll find a call to action that assists audience join sounds and fight for modification.

The website is a great source for everyone looking to find out more about organic lifestyle (possibly to wow a night out together) and the things they can perform to combat damaging meals guidelines and procedures.

Simply remaining updated about the dilemmas isn’t really enough for OCA — it motivates everyday people to dicuss out by including their own brands to petitions or being released to volunteer. Together, people can alter the foodstuff business, nevertheless action has got to begin with individual alternatives and heart-to-heart discussions from the kitchen table.

Bond With OCA’s Campaign for wellness & Peace

My college roomie had a number of missteps for the online dating scene but soon hit her stride when she started marketing at vegan-friendly occasions on university and all over area. It is far more easy to begin a conversation and build a romantic reference to some body once you have some common floor in what you believe or the method that you live your life. What’s more, it makes selecting a date-night cafe a lot quicker.

Once you get involved with a grassroots organization, like the natural people Association, you normally meet folks who have similar viewpoints and passions. A variety of fruitful connections can expand from a day of volunteering or protesting in the neighborhood.

Since OCA launched their very first campaign in 1998, lots of people have flocked toward corporation’s message and added their voices to their necessitate improvement in the food industry. This nonprofit happens to be a well-known bastion of grassroots activism aimed at increasing understanding about harmful policies inside meals sector while lobbying to impact change and enforce renewable, healthy food generation internationally.

One promoter known as Caitlin stated on OCA’s Facebook web page, “we ought to lower individual exposures to poisonous chemicals, including those who work in food and medicine and drinking water… i’m happy your herbal people Association.”

Avenue5 Consulting Press Release – $540Bn Debt Mountain – January 2022


London, UK, 27 January 2022 – Avenue5 Consulting presents analysis of the travel eco-system $540 Billion debt mountain and the impact on the corporate travel buyer and budgets

In the first of a series of four core strategy events, this inaugural event for the Institute of travel management buyers and invited guests, Avenue5 Consulting provided powerful insight into the re-financing of the travel eco-system and the impact on the travel buyer and budgets.

Avenue5 Consulting has considerable experience working as a trusted advisor with multiple hedge funds, venture capitalists and financial institutions. These entities have powered a record financial investment in airlines, hotels, ground transportation, travel management companies, and technology/mobility start-ups.

Prices have been lower across the board in 2021 and Q1-2022 as the supply chain aggressively re-engages corporate companies to travel again, however they are operating at near break-even level. Once the demand returns, the supply chain needs to recoup their losses, service their debt, and provided meaningful returns for their financial investors. This will result in higher costs for the travel buyer. The event attendees learnt about the scale of financial intervention and strategy deployment to mitigate the risk of rising prices which have been forecast at 5-9% for hotels and 3.5-4.5% for airlines in the latter half of Q3-2022.

Mark O’Brien, founder and managing partner of Avenue5 Consulting, stated that pre-pandemic levels are unlikely to return until 2024-25, however the sheer scale of intervention is a further indicator of confidence in the longevity and attractiveness of travel.

Scott Davies, CEO of ITM, commented, Suppliers within the travel ecosystem have shown great resilience during the pandemic and have needed to seek and secure additional funding in most cases. As the recovery gets under way it is important for buyers and suppliers to understand the commercial pressures and dynamics on each side. This session gave great insights for buyers and suppliers alike to grasp the opportunities available in such a way that suppliers can continue to plan and invest going forward.

For more information about this event and Avenue5 Consulting please contact Mark O’Brien at mark@avenue5consulting.com or visit our website www.avenue5consulting.com

About Avenue5 Consulting

Avenue5 Consulting is a dedicated management consultancy for, corporate travel, meetings, payment, and expense. Offering strategic and tactical; advisory and management services, and category consulting for its clients to achieve extraordinary outcomes.

Avenue5 Consulting mission is to power their client’s success by making the most of their travel investment and advancing one step forward together, the corporate travel, meetings, payment, and expense industry.

Founded by Mark O’Brien, a senior level executive with 35-years’ experience, 12 of which have been spent in a consulting capacity to several of the world’s largest consumers of travel. Avenue5 Consulting understands that successful teams work together, often in highly complex and fast-moving environments and certainly cross functional in different geographic locations, Avenue5 Consulting brings together the very best specialist resources with deep expertise to solve the unique challenges and opportunities that exist in the corporate travel, meetings, payment, and expense industry.

Avenue5 Consulting core values of, integrity, respect, and transparency are built into its DNA, and it aspires to be its clients trusted advisor delivering the results companies need with crystal clear transparency.


Forecasters: Business Travel Pricing Set To Rise This Year

No one should be surprised that it’s coming, and consultant Mark O’Brien expects it in the second half of this year: higher pricing for transportation and lodging. What does it mean for corporate travel buyers?

According to O’Brien, a BCD Travel exec until 2021 who now runs Avenue5 Consulting, hotel prices will be up by 5 percent to 9 percent in the third and fourth quarters over 2019 levels, while flights will cost 3.5 percent to 4.5 percent more than before the pandemic.

During a Jan. 21 presentation for the U.K.-based Institute of Travel Management, O’Brien said upward pressure on rates would result partly from what he called the “refinancing” of travel. Avenue5 calculated about $540 billion in new debt and investment among lodging, transportation, travel tech and intermediary companies (not including infrastructure such as airports).

Staffing shortages, increased fuel costs, sustainability charges, government-imposed infrastructure fees and higher demand also may factor in.

“Prices have been lower across the board in 2021 and Q1 2022 as the supply chain aggressively re-engages corporate companies to travel again; however [suppliers] are operating at a near break-even level,” according to Avenue5. “Once the demand returns, [suppliers] need to recoup their losses, service their debt and provide meaningful returns for their financial investors. This will result in higher costs for the travel buyer.”


In November, CWT and the Global Business Travel Association said they expected price increases for some of the same reasons.

According to an American Express Global Business Travel report published this month, demand uncertainty means “air pricing remains extremely fluid. Just consider the experience of the last year: prices on many key business routes in the U.S. recovered close to 2019 levels in June only to fall back significantly when concerns about the delta variant overturned the supply-demand equation. It is difficult to forecast price for 2022 with any degree of accuracy or credibility.”

Lack of seat availability, GBT wrote, could inflate air travel expenses.

In lodging, STR numbers cited by GBT pointed to full recovery of demand and average daily rates this year in the United States.

STR and Tourism Economics last week “slightly upgraded” their forecast for the U.S. market: “On a nominal basis, ADR is expected to surpass the pre-pandemic comparable this year, while revenue per available room is anticipated to exceed 2019 levels in 2023. When adjusted for inflation, however, full recovery of ADR and revenue per available room are not projected until after 2025. Occupancy is projected to surpass 2019 levels in 2023.”

“While many hotel groups have been willing to extend 2021 rates for 2022 programs, travel managers should not expect to find many opportunities for rate reduction without substantiated spend,” according to GBT. “In fact, rates could be going up.” GBT noted rising average daily hotel rates around the globe, including in some top business destinations, where business travelers will “compete with tourists” for rooms.

According to the travel management company, “The most significant upwards influence on hotel pricing could come from ongoing global labor shortages that afflict hospitality. Labor is the single biggest cost for hospitality providers; getting staff back into hotels will put increasing pressure on hotels’ cost base. Where they can, hoteliers will pass on these costs to guests.”

Shortages of cars in the rental business and drivers in chauffeured transport, meanwhile, mean price increases are on the way — “the only question is by how much” — according to GBT.

A December BCD Travel paper also referenced shortages and “inflationary pressures” in transportation.

O’Brien said the response from buyers to higher pricing should center on “risk mitigation” and “future-proofing.” Whereas the decision to roll over supplier contracts early in the pandemic was the right one at the time, he said, it’s time to look at what’s next. With volume hard to predict, this could mean more marketshare arrangements.

Mark O’Brien, Avenue5 Consulting managing partner

“We suggest a deep-dive risk analysis, particularly related to key routes and major cities, with perhaps more consideration to be given for a strategy of best price on the day,” said O’Brien. “Is a total trip cap viable, perhaps for certain departments? You have data for the average total trip cost for, say, London-Paris-London for two nights. You should be able to know the average price paid for that whole trip. Include ground costs, parking, etc.”

He suggested that companies consider different policies for different types of trips as part of a demand management strategy. Although it’s “tough to pull off,” perhaps a trip planning approval process for a revenue-generating traveler is different from one for a non-revenue-generating traveler.

“Travel managers will need to clearly define what constitutes necessary business travel,” according to the BCD Travel paper. “A well-organized business trip that combines visits to several clients at nearby destinations may come at a higher trip cost, but it avoids travelers hitting the road as frequently. Day trips to attend a two-hour meeting may disappear since they are harder to justify.”

Meanwhile, O’Brien emphasized the importance of content strategy. “Is your content hub fit for purpose, and how auditable is that?” he asked. While NDC has not delivered what it promised, he said, buyers should look into supplementing existing channels.

While pre-pandemic business travel volume is unlikely to fully recover until 2024 or 2025, according to O’Brien, the amount of investment in the industry is encouraging. The travel industry was “kind of ignored” by investors, but the pandemic changed that. It’s now a “strategic” and “professional” category — which “many of us have been championing” for years.

Corporate Travel Buyers Face Perilous Exposure to Industry’s $540 Billion Debt

Skift Take

Airlines, hotels, taxi firms and travel management companies owe more than half a trillion dollars. Here’s how companies can offset price surges as their suppliers look to pay off mounting debts.

Company travel buyers face years of rising prices due to an industry “debt mountain” that today exceeds half a trillion dollars.

According to a former travel buyer-turned-consultant, the debt totals $540 billion — a figure that mostly covers airlines, hotels, ground transportation firms and travel management companies.

Some $490 billion of that amount stems from government and bank loans, plus cash injections from venture capitalists, private equity and hedge funds.

Sector wise, global airline debt totals $350 billion; hotels $110 billion; ground transport companies $20 billion; and corporate travel agencies $10 billion, calculated Mark O’Brien, managing partner of Avenue5 Consulting.

The debt also includes travel and mobility tech startups which have secured $48 billion in investment, mostly from venture capital firms. An estimated 2,800 companies received investments during 2021, O’Brien said. This figure was the largest amount invested in the last 10 years, and 15 percent up on the amount seen in 2019, he added.

“We live in a world where the word billions doesn’t surprise us any more,” said O Brien. “But to put that number into context, it’s higher than the economies of Belgium and Portugal combined, or 7 percent the size of the U.S. economy.”

The numbers were based on public reports and financial statements, alongside data from the likes of Moody’s, Bloomberg, Fitch and S&P Global. Of course, with such a large scope it’s impossible to get a truly accurate picture, but O’Brien argued it was important for corporate travel buyers to understand the bigger picture, and the commercial pressures that suppliers now face, as it can help prepare them for future price shocks, and help these suppliers with their own recovery.

Payback Time

Companies must now get ready for price surges as governments, banks and investors start asking for their money back.

Travel prices may appear low compared to 2019, for now at least, because suppliers are looking to encourage people to travel again. However, as the recovery gets under way and demand exceeds supply, the travel industry will be under pressure to seek out profits. “That debt has to be serviced, and investors obviously expect a return on their investment … that debt can’t just sit there,” O’Brien said during an inaugural Consultant’s Corner virtual event, called “The Debt Mountain of the Travel Supplier EcoSystem — How this Impacts the Travel Buyer,” hosted by the UK’s Institute of Travel Management.

First, buyers can expects to see their corporate travel agencies, which traditionally operate on low margins, refresh their pricing models. They’re likely to accelerate shifting their business model away from transaction fees to a management fee-based model, and share risks in case of any further downturn.

Airlines will also push up air fares on key routes, up between 3.5 and 4.5 percent on 2019 levels by the third quarter of this year. But at the same time they will pass on further increases due to their investment costs in sustainable aviation fuel and due to airports putting up their landing fees.

On the hotel side, O’Brien said rates could be up to 5 to 9 percent in the third quarter of this year, compared to 2019 levels.

When it comes to budgeting, a company that typically spent $20 million on travel can expect to see that rise by $875,000 to $1.1 million in the future. At the top end, a company that once spent $250 million on its travel program would see an increase of $8.5 million to $13.25 million.

Mitigation Plans

To counter those rises, travel managers will need to get more creative, O’Brien said, and adapt their programs to allow “best price on the day” bookings, rather than hotel rates that rolled over from 2019. And with airlines, travel managers needed to dive into their key origin and destination routes, and key city hotel destinations, and better engage with airlines.

Total trip costs should also be calculated. For example, if a company could work out all elements of a business trip from before the pandemic, including meals, parking or taxis as well as flights and accommodation, it should then look to use that basis when budgeting trips in the future to avoid getting caught out by surges.

And as airlines begin to pass on costs related to sustainable aviation fuel, O’Brien said travel buyers should ensure airlines are transparent about any surcharging, and pinpoint where that money is going. “We should always demand a breakdown of the surcharge, so we can interrogate it. Those surcharges are negotiable,” he said.

Companies would then be more likely to pay those higher fares, as they’d be able to report within their companies — which also have their own sustainability targets to meet.

“Suppliers within the travel ecosystem have shown great resilience during the pandemic and have needed to seek and secure additional funding in most cases,” said Scott Davies, CEO of the Institute of Travel Management. “As the recovery gets under way it is important for buyers and suppliers to understand the commercial pressures and dynamics on each side.”

A Gloomy Corporate Travel Prediction for Hedge Funds and Tech Firms

Skift Take

AMcKinsey partner has warned “digital adopters” may never see the point in returning to business travel as we used to know it.

Not only are consultancy firms, with their avid flyers, curbing travel, one of them now predicts hedge funds and technology firms could “never return” to taking business trips.

The likes of Capgemini and Cognizant plan to drastically reduce the number of business trips in 2022, while Bain wants to reduce the emissions caused by its own travel by about a third over the next five years.

Now, a partner at global consultancy McKinsey believes hedge funds and technology firms will call an end to business trips altogether.

“We think there are some themes on the different types of customers that will come back,” said Vik Krishnan during a webinar this week. “There’s the ‘never returning’ segment. These are digital adopters and cost-focused firms who are able to maintain high levels of effectiveness while working remotely. These are technology firms and hedge funds, for example.”

San Francisco Bay Area-based Krishnan, who advises companies in the aviation, travel and aerospace sectors on operational-performance improvement and digital transformation, also outlined another group: the “wait and see customers.” They won’t be in a competitive industry, where travel is not mission critical, such as governmental organizations.

However, he said the “fear of missing out” kind of businesses, where in-person visits can be critical, would lead the recovery, with smaller firms increasing corporate travel at a faster rate. This segment includes banking, professional services and pharmaceutical companies, and before the pandemic represented 60 percent of corporate travel spend in the U.S.

“Technology companies have the culture and infrastructure to embrace virtual collaboration and may have a higher percentage of ‘never return,’” said Mark O’Brien, managing partner of Avenue 5 Consulting.

“We see industry verticals such as professional services, finance and banking, and insurance companies taking a more cautious return. A major travel industry dynamic is driven by the technology and online retailers, where 50 percent of the top 10 corporate travel and meetings global spend resides.”

Speaking at an online even this week, “Returning to corporate travel: How do we get it right?,” fellow partner Jillian Tellez added that sales meetings were now among the first types of trips to recover.

Her comments echo what’s happening on the ground at the UK’s London City Airport.  “If your trip brings value, which is usually the case because it’s the first wave of travelers, sales development, they can go,” said head of aviation Anne Doyere, discussing the current state of travel policies.

The webinar was held in part to offer advice on the skills all travel stakeholders need to master to adapt to a dynamic future, while the consultancy has also identified how they can emerge stronger through a renewed focus on customer experience, with the findings published in a new Skift Research-McKinsey joint report.

Top of that list for the stakeholders was using new types of data, and Krishnan urged corporate travel planners to use real-time data, including local vaccination rates. Suppliers also needed a “war-room type mindset to having meetings to act on real-time data,” he added, which could help them gain back share earlier than their competitors. “A delay of even a few hours could make a difference to you winning the recovery, or your competitor,” he said.

McKinsey has committed to net zero climate impact by 2030, and will reduce its scope 3 greenhouse gas emissions from business travel by 30 percent per employee.


Former industry executive Mark O’Brien has created a new consulting firm dedicated to business travel, meetings, payments and expenses. Avenue5 Consulting will offer its clients strategic and tactical consulting, category consulting and management services to solve complex and challenging problems.

O’Brien went to LinkedIn to celebrate the news, noting, “Starting a business in a pandemic is difficult, but we’ve done it and we’ve already signed contracts with several clients and financial institutions who need a trusted advisor who helps them solve complex problems and challenging topics. We are very excited about the future and look forward to getting in touch with old and new business colleagues again. “

The coronavirus pandemic has rapidly changed the world of business travel and as companies try to adapt to the new environment, many are looking for advisors to help. In this context, Avenue5 Consulting aims to help its clients gain insights to get better results in terms of business travel.

The company has created three different businesses to provide in-depth information on pre-Covid activity versus post-Covid recovery. The Category Management business unit focuses on the sustainable total true cost of travel (TTCT) and offers a wide range of services ranging from end-to-end framework integration, strategic assessment and procurement to risk management and wellbeing Travelers are enough. The management department offers a range of services including organizational evaluation and design, outsourced management, support for SMB corporate travel agencies, and training and development for the next generation of travel professionals.

A new survey by global strategy consultancy Oliver Wyman found that a third of global consumers are feeling well again as the Covid-19 pandemic appears to be receding. In China, the US and Australia, business travel is now above pre-pandemic levels.

In the UK, however, many companies are still unclear which strategy to pursue. As a result, business travel in the UK remains at lower levels than before the pandemic.

Business travel advisory Avenue5 Consulting launches

Former industry executive Mark O’Brien has launched a new consultancy, dedicated to the corporate travel, meetings, payment, and expense industry. Avenue5 Consulting will offer strategic and tactical, advisory, category consulting and management services for its clients to solve complex, and challenging issues.

Taking to LinkedIn to celebrate the news, O’Brien noted, “Launching a company in a pandemic is tough but we got there, and we have already contracted with several customers and financial institutions who require a trusted advisor to help them solve complex, and challenging issues. We are super excited for the future and look forward to re-connecting with business colleagues old and new.”

The coronavirus pandemic rapidly transformed the business travel world, and as businesses look to adapt to the new environment, many are looking to consultants for support. In this context, Avenue5 Consulting hopes to help clients gain insights to drive better outcomes in terms of business travel.

The company has launched three distinct lines of business to provide informed intelligence on pre-covid activity versus post-covid recovery. Its category management division is focused on the sustainable true total cost of travel (TTCT) and offers a wide suite of services ranging from end-to-end framework integration, strategic assessment, and sourcing, to risk management, and traveller well-being. Its management division provides a range of services including organizational assessment and design, outsourced management, SME business travel agency support, and learning and development for the next generation of travel professionals.

A new survey conducted by global strategy consulting firm Oliver Wyman has found that a third of global consumers feel comfortable to travel again, as the Covid-19 pandemic seems to be receding. Business travel is now exceeding pre-pandemic levels in China, the US and Australia to that end.

In the UK, however, many businesses are still unclear of what strategy to take moving forward. As a result, business travel in Britain remains at a lower level than before the pandemic.